Wind Creek Skyways

As a consultant, I've been able to collaborate with many agencies around the world. For this project, Red Square Agency in Alabama reached out for creative and strategy help in the development of a travel program for their client, Wind Creek Resorts and Casinos.

The brief was simple, "Don't let the pandemic keep you grounded," however the cultural temperature and Americans' response to the pandemic made the project more complex than expected. After all, we were developing a great solution for existing customers, but the uncertainty of the times forced us to take every touchpoint into scrupulous consideration.

Your roundtrip portal to paradise

First, we needed to create a name that would resonate and quickly told our customers this was an all-in-one travel program. Once the brand tone and name was in place, we put together a strategic omnichannel journey to help the client understand the multiple phases we needed to hit to make the program successful. 

We didn't want to just design a Caribbean travel package. We wanted to create a travel brand that could eventually grow to offer packages for multiple destinations — a brand that is unique but also unmistakably part of the larger Wind Creek brand. 

Wind Creek Skyways was officially born.